Challenged by new competitors, in April, forged connecting rods Nissan Qashqai sales fell 19.6%. Which, 2.0L model Xiao passenger sales in decline trend, 1.6L vehicle sales rose 27.9 percent but, to 1367.
Meanwhile, with the growth in the compact SUV market, including Volkswagen, Nissan and other car companies have indicated that more will enter this market segment.
Own brand of multi-channel breakthrough
With a large number of joint-venture car prices SUV launched models such as the Ford Bo prices began dropping to 15 million or less, independent brand "plots" will undoubtedly encounter shocks.
Choi Dong-tree said:. "With the joint venture and independent SUV on price 'close combat', market competition will become more intense," he believes, "the joint venture brand into the compact SUV market, the original (market) order will impact on the formation of independent brands need to improve on the technology, performance, camber plate comfort, in order to remain competitive advantage can not rely on price to win market segments. "
Faced with the pressure dropping joint venture vehicle, independent multi-brand is also seeking a breakthrough. Product technology upgrades, and configuration optimization has become one of its efforts.
Recently, on the launch of a new passenger car JAC Refine S5, although the coincidence of its 90 000 to 14 million price and Bo Ford Escape compact SUV price range, but Jianghuai Automobile Co., Ltd. Deputy General Manager Yan Gang said: "JAC Refine S5 configuration in science and technology can be standard, even beyond the joint venture similar models." the implication, also took advantage of its cost advantage and "technology" selling point, seeking market approval.
Shanghai A JAC dealer to the "Daily Economic News" reporter, said, refine S5 listed first month single-store sales have been more than 30 vehicles. By the Federation data show that after the listing refine S5, in less than two months time, selling over 8000.
At the same time, self-SUV further accelerate the level of the core components of product upgrades, launched turbo and automatic products to meet the demand for upgrading low-end SUV market. It is understood that this year, Guangzhou Automobile Chi Chuan, JAC Refine and other SUV models are introduced turbo product, Geely Dorsett EX8, Great Wall Hover M4 are expected to launch 6AT models.
Meanwhile, the mainstream brand such as Chery, Geely, Great Wall is accelerating upward "siege" to challenge the price Heights. It is reported that Chery is expected to be introduced this year is higher than the cash position Tiggo SUV models; Geely will launch seven SUV Imperial EX8, with England and the Global Hawk GX7 SX7 together to form the three pillars of low high school; the Great Wall will launch high-end SUV Hover models H8, entering a joint venture brand SUV mainstream price range.
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